Smart Money Habits BlogMarket Research

You Need to Do This Before Opening a Business

It’s hard to imagine now, but in 1998, there were no major retailers selling shoes online. The prevailing belief was people won’t buy shoes they haven’t tried on. Zappos.com founder Nick Swinmurn thought otherwise. Armed with a statistic that 5% of all shoes were sold from mail order catalogs, Swinmurn approached venture capitalists with his […]

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