You Are Up To The Challenge

It’s the single best thing that I’ve ever done.  —Mikael Lindnord

There was something bigger . . . than winning.  —Staffan Björklund

I’d forgive you if you thought those quotes were referring to a small business.

They’re not.

They’re about the 2014 Adventure Racing World Championship, a grueling 435-mile race that reached 15,000 feet in elevation and spanned 13 different climate zones. But this story has little to do with sports, and everything to do with the lessons a stray dog bestowed upon an adventure racing team.

Lessons that apply to the equally grueling task of surviving in the business world.

Watch this inspiring ESPN feature story about how a stray dog decided to suffer through dense Amazon jungle, deep muck, steep mountains, and swift rivers in order to improve his lot in life.

Even if you’re not a dog person, even if this story’s endearing outcome doesn’t make you go, “aww,” you’ll leave this video feeling like there’s no challenge you can’t overcome.

Adam Lucas holds a Finance degree and an MBA from the University of Kentucky. His work has appeared in many major outlets including and

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